GOOGLE ADS, PAID SOCIAL AND CAMPAIGN MANAGEMENT

PAID ADVERTISING

Reach people while they are searching, scrolling and considering their next move with paid campaigns built around clear business goals.

MAKE EVERY CLICK WORK HARDER

SMARTER CAMPAIGNS. CLEARER DECISIONS.

Paid advertising lets you pay to show your business to people searching for what you offer or browsing social platforms. It can bring visitors quickly, but clicks alone are not the goal. Reaching the right people, showing a clear offer and giving them a useful page to visit can help turn that spend into enquiries or sales.

Nourd Marketing plans and manages paid campaigns across Google, Meta, TikTok, Snapchat and LinkedIn. We focus on building a clear campaign structure, measuring meaningful actions and using real performance data to guide ongoing improvements.

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info@nourdmarketing.com

OUR PAID MEDIA APPROACH

PAID ADVERTISING BUILT AROUND YOUR BUSINESS GOALS

The right advertising platform depends on what you sell, who you need to reach and how people typically discover your business. Search campaigns can capture existing demand, while paid social campaigns can introduce your offer to people who may not be actively searching yet.

We choose platforms and campaign types based on your goals, audience and available budget. From initial planning and conversion tracking to campaign management and reporting, every part of the account is organised to support better decisions and more efficient advertising.

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How We Work

OUR STEP-BY-STEP PAID ADVERTISING PROCESS

We build the campaign foundations first, then use real performance information to improve targeting, creative and budget allocation.

Discovery

We learn about your business, customers, offer, advertising goals and available budget.

Prepare

We review the advertising accounts, conversion actions, landing pages and measurement setup required before launch.

Launch

We build the campaigns, targeting, adverts and account structure for the selected platforms.

Optimise

We review how campaigns are performing and adjust the elements that can improve efficiency and relevance.

Improve

We provide clear reporting on campaign activity, meaningful actions and the next optimisation priorities.

related services

01/04

Google Ads Management

GOOGLE SEARCH ADS LOCAL SERVICES ADS FOR ELIGIBLE BUSINESSES PERFORMANCE MAX SHOPPING AND ECOMMERCE ADS

Reach people who are actively searching for your products or services with carefully structured Google advertising campaigns.

02/04

Meta Ads Management

CREATIVE AND AUDIENCE TESTING FACEBOOK AND INSTAGRAM ADS LEAD GENERATION CAMPAIGNS RETARGETING CAMPAIGNS

Promote your business across Facebook and Instagram with campaigns designed around audience targeting, strong creative and clear conversion goals.

03/04

TikTok and Snapchat Ads

AUDIENCE AND CAMPAIGN OPTIMISATION SNAPCHAT ADVERTISING TIKTOK ADVERTISING VERTICAL AD CREATIVE

Description: Reach mobile-first audiences through short-form advertising created for fast-moving, visually led platforms.

04/04

LinkedIn Ads Management

B2B LEAD GENERATION CONVERSION TRACKING PROFESSIONAL AUDIENCE TARGETING SPONSORED CONTENT CAMPAIGNS

Description: Connect with professional and business audiences using focused B2B campaigns built around industries, roles and decision-makers.

faqs

frequently asked questions

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01 What is paid advertising?

Paid advertising means paying a platform to show your advert to people you want to reach. Search ads can appear when someone looks for a product or service. Social ads can introduce an offer while people browse. The aim is to reach a useful audience and encourage a meaningful action, such as an enquiry or purchase.

02 Which advertising platform is right for my business?

It depends on your audience, offer and goal. Google Ads can reach people already searching; Meta, TikTok and Snapchat can help introduce visually led offers; LinkedIn may suit some business-to-business audiences. We recommend a suitable mix rather than putting your budget on every platform.

03 How much should I spend, and is ad spend separate?

The right budget depends on your market, location, competition and goals. The money spent showing adverts on the chosen platforms is separate from campaign setup and management fees. We explain the proposed budget and fees before work begins, so you know what each part pays for.

04 What does campaign management include?

We plan the campaign, set up or review tracking, build adverts and targeting, monitor performance, and adjust what is not working. The exact scope depends on the platforms and agreed plan. Reporting should explain enquiries or sales where measurable, not just impressions and clicks.

05 Do I need a new website or landing page?

Not always. We review the page people reach after clicking. If it clearly explains the offer and makes it easy to enquire or buy, it may be suitable. If it creates confusion or friction, we will recommend specific improvements before or alongside the campaign.

06 How soon will I see results?

Ads can start bringing traffic after a campaign is approved and begins running, but useful results take testing and adjustment. Timing varies with budget, competition, offer and website experience. We do not promise a set number of leads or sales by a fixed date.

07 How will I know whether my ads are working?

We agree what success means before launch, such as qualified enquiries, booked calls or purchases. Where tracking is available, we review those actions alongside spend, campaign activity and lead quality, then explain what should change next. Clicks alone do not show the full picture.

Tell us about your business, advertising platforms and current goals. We will review your paid media setup and discuss where your campaigns could be strengthened.
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PAID ADVERTISING

SMARTER CAMPAIGNS. CLEARER DECISIONS.

PAID ADVERTISING BUILT AROUND YOUR BUSINESS GOALS

OUR STEP-BY-STEP PAID ADVERTISING PROCESS